ABOUT ME
I was born and raised in Vietnam. After finishing high school in my home country, I was eager to move to the United States to study fashion marketing and pursue a career in the field. I graduated from Academy of Art University in San Francisco with a Bachelor of Fine Arts Degree in Fashion Marketing in 2019. And I am currently working as Retail Sales Manager at the same university. I have had the unique opportunities to work on diverse types of marketing projects and have developed essential skills in marketing.
MY SKILLS
MARKETING CAMPAIGN DESIGN
Creating marketing campaigns is a big part of the projects I have done during my time studying at Academy of Art. I have learned how to construct successful and appealing marketing campaigns in order to help businesses/brands effectively communicate with their customers or clients, and to increase sales and brand awareness.
DATA ANALYSIS
Researching information such as target customers, locations, competitors, and many other factors is important in creating effective marketing strategies. Over the years, I have had many opportunities to learn how to conduct data research and to effectively apply the info in creating successful marketing campaigns and marketing strategies for businesses/brands.
CONTENT MARKETING
With careful research and planning, I can develop engaging and appealing content to communicate effectively to the customers. I am also able to manage content between different channels in order to keep a cohesive and clear image of the brand or company to the customers.
TREND ANALYSIS
I'm able to identify and use the tools needed to identify, interpret, and forecast trends in fashion. By using trend forecasting practices, I'm able to gather, organize and analyze the information necessary to develop business strategies in the fashion industry.
GRAPHIC DESIGN
Throughout the courses at Academy of Art University, I have learned how to use and apply the basic tools of Adobe Photoshop, Illustrator, InDesign, and Premiere Pro to create appealing and engaging visuals in marketing projects.
JOURNALISM
I'm able to demonstrate critical thinking and written communication skills by constructing editorial arguments and feature stories that clearly define and support their points of view, as well as applying research skills to locate information from a variety of sources (first-hand interviews, academic databases) and evaluate its quality and usefulness.
